Senior CRM Executive

Job Location: 
Job Type: 
Full Time, Permanent
Job Information: 

Senior CRM Executive will be responsible for Working within the Marketing Team and reporting to the CRM Manager, the Senior CRM Executive responsibilities include (but are not limited to) the delivery of CRM activity for the Interactive business, including implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets

Job Responsibilities: 

Main responsibilities include:
• Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
• Responsible for ensuring that all SMS messaging, push messaging , site/mobile messaging, direct mail is sufficiently monitored, tracked and evaluated in order to monitor ROI and for delivering clear, concise and reliable reporting
• Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered effectively
• Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
• Proofing all campaign and ensuring that quality standards are met
• Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate
• Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
• Work closely with internal departments to assist in co-ordinating all activity at an Interactive business level and ensuring that all campaigns/materials complement overall business
• Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
• Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved
• Ensure that the process is followed at all times, including iterations to the process to drive efficiency and user training
• Work to continually improve creative techniques, performance and output/productivity levels
• Keep abreast of industry best practice and report on/share learning’s with the wider team on a consistent and objective basis

Candidate Skills: 

Skills & experience required includes:
• Minimum 2 years’ experience in CRM with supervisor experience desirable
• Experience in executing media plans supported by strong executions
• Demonstrable experience executing B2C email and CRM campaigns
• Good knowledge of Email and overall campaign Best Practice
• Strong communication skills (verbal, written and presentational) with an inquisitive mind-set
• Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
• Strong communication skills (verbal, written and presentational) and the ability to work with a variety of teams within a company
• Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc)
• Good technical skills in HTML and knowledge of Dreamweaver required
• Experience of working with Content and/or Campaign Management Systems preferred
• Very organised and with a strong work ethic

For more information please send your CV to Caitriona on

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