CRM Manager(s)

Job Location: 
Job Type: 
Full Time, Permanent
Job Information: 

This role is to support the Head of CRM in the delivery of CRM activity across the brand. The role will head up a team of CRM executives and be responsible for one of three verticals (VIP, Gaming or Sports) - although cross functional work across these verticals will be a key success driver.

Job Responsibilities: 

• Working with Gaming / Brand/Operations team(s) to plan and deliver all CRM activity on a period by period basis, leveraging campaign performance reports and insight to optimise campaign delivery
• Managing CRM Executives to deliver on the operational plan
• Responsible for the selection, management and evaluation of all operational systems required to deliver the CRM plan, including contract negotiations, target setting, KPI setting and evaluation, reporting and relationship building
• Responsible for ensuring that all CRM activity is sufficiently monitored, tracked and evaluated in order to monitor ROI and for delivering clear, concise and reliable reporting including periodic reporting, campaign reporting, team productivity reporting and ROI
• Utilise all available tools within the Playtech/IMS system to optimise campaign effectiveness, including promotion code set-up and tracking, Campaign Manager tool and new tools as they are developed
• Ensure that all activity delivered is consistent with the Brand guidelines and fully compliant with all regulatory and advertising guidelines in force for each brand/territory; ensure all media activity is approved by Compliance team
• Manage a team of CRM professionals and provide development, coaching, objectives & goal setting, performance management and other people policies as required from time to time; ensure team is motivated, productive and fully compliant with all regulations, legislation and team values & behaviours

Candidate Skills: 

• Proven experience of managing CRM activity, agency or client-side
• Very strong communications skills (written, verbal and presentation)
• Extensive experience of all direct response marketing channels including DM, eCRM, push, SMS, onsite promotions, telemarketing etc.
• Extensive experience of customer data strategy development and management; strong appreciation of database marketing and the ability to specify data schemas and technology/tool requirements to deliver the CRM plan
• Experience in developing and executing plans with strong creative executions
• Strong organizational skills and experience of balancing multiple projects at once
• Evidence of strong people and project management skills
• Ability to develop strong working relationships with internal and 3rd party service providers
• Strong customer ethos and the ability to channel insight into profitable deliverables
• Strong financial, analytical and cost management skills

For more information please send your CV to Caitriona on

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